News & Announcements

What is your Business Persona™?

Business owners and entrepreneurs holding question marks suggesting they are curious about their business persona. 

All entrepreneurs are not identical. We are each driven by unique motivation, goals, and passions.

There is growing research that there are distinct entrepreneurial personalities in fact!

One of ResultsResourcing’s strategic partners, Succeed On Purpose has completed decade-long, intensive research resulting in what they call Business Personas™.

We’ve worked with them to offer you this entrepreneurial assessment tool to help you define YOUR Business Persona™.

Builder

As the name suggests, BUILDERS enjoy creating something of value and then building it. BUILDERS making great entrepreneurs and are highly adept at scaling companies.

They like building products, systems, programs, processes and companies that create something new or make something better than it was.

BUILDERS are risk-takers and tend to focus on what is possible, rather than the problem. They love a challenge and appreciate the fast-paced, dynamic environment that scaling companies offers.

Solvers

The SOLVER persona responds best to freedom and is highly motivated to solve problems. They often seek out problems, just so to find a solution.

SOLVERS make excellent franchise owners, solopreneurs, or microprenuers and may have started their career in professions like consulting, medical, IT, education, or accounting/finance.

SOLVERS make good entrepreneurs, but get very stressed by scaling the business because it’s not as predictable, and building the business infrastructure is not enjoyable, because they prefer problem solving.

Doers

Doers are known for getting things done. They love a to-do list and knowing exactly what is expected of them. Typically, Doers avoid change and risk, so they enjoy working in familiar and predictable environments and consequently do not enjoy the unpredictable nature of entrepreneurship.

Curious what your Business Persona is?  

We teamed up with Succeed On Purpose to create this Business Persona™ Quiz.

ResultsResourcing blog

Related Posts

Interview: Growing Your Business Using Freelance Talent with Authentic Experts

Elizabeth Eiss of ResultsResourcing joins Kara James to discuss growing with freelance talent. 

Canvas Rebel: Meet Elizabeth Eiss Interview

Get to know ResultsResourcing CEO and Founder Elizabeth Eiss in this interview from Canvas Rebel. 

The New World of Work to the New Normal - Get Your Book!

Get Your Copy of the New World of Work: 2nd Edition courtesy of ResultsResourcing.

View all blog posts
Our newsletter

Subscribe to stay updated

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form. If this continues, please contact us.