As the name suggests, BUILDERS enjoy creating something of value and then building it. BUILDERS making great entrepreneurs and are highly adept at scaling companies.
They like building products, systems, programs, processes and companies that create something new or make something better than it was.
BUILDERS are risk-takers and tend to focus on what is possible, rather than the problem. They love a challenge and appreciate the fast-paced, dynamic environment that scaling companies offers.
The SOLVER persona responds best to freedom and is highly motivated to solve problems. They often seek out problems, just so to find a solution.
SOLVERS make excellent franchise owners, solopreneurs, or microprenuers and may have started their career in professions like consulting, medical, IT, education, or accounting/finance.
SOLVERS make good entrepreneurs, but get very stressed by scaling the business because it’s not as predictable, and building the business infrastructure is not enjoyable, because they prefer problem solving.
Doers are known for getting things done. They love a to-do list and knowing exactly what is expected of them. Typically, Doers avoid change and risk, so they enjoy working in familiar and predictable environments and consequently do not enjoy the unpredictable nature of entrepreneurship.
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