Thriving in the Gig Economy

Three Signs It’s Time to Hire a Freelancer

Businesswoman and​ entrepreneur with little time on her hands due to running a business searching for freelancer help. 

Deciding when and how to expand a business can seem daunting in any economic climate. In today’s market, it may feel downright nerve-wracking. Sometimes, however, expansion simply can’t wait.

Here are three clear signs it is time to hire a freelancer ASAP.

#1. Administrative Tasks Overwhelm Real Work.

When administrative tasks are beginning to fill the majority of a business owner’s time, that’s a definite sign it’s time to hire a freelancer to assist.

“Even the most successful businesses will begin to falter if the owners are spending more time in the minutia of the backend of the business than on the frontlines,” said Paige Brubacher, Operations Director at talent curation and freelance recruiting platform ResultsResourcing. “That simply isn’t what they do best. It’s a waste of their time.”

“Entrepreneurs go into business for themselves because they want to spend their time focused on what they’re passionate about,” she explained. “And that’s when they’re most successful —  doing the things that only they can do, like growing their offerings and expanding their audience. If they find they no longer have time to focus on the mission of their business, on that which got them into business in the first place, then their priorities are likely not in the right place and they need some support. A best practice is to start looking for that support as soon as feasible.”    

#2. Growth Feels Overwhelming.

Gradual growth is the general expectation for business owners. However, when that growth occurs rapidly instead (as it has in 2020 for small seed companies, grocery stores, and the hand sanitizer and toilet paper industries), it can threaten to overwhelm operations. Brubacher advises business owners to take that feeling of overwhelm for what it is — an unmistakable sign it’s time to hire help.  

“Even when growth happens steadily, business owners can feel themselves getting caught up in the non-core areas of their business,” explained Brubacher. “If they can recognize the earlier signs of growth and then come to us to start discussing plans for expanding and hiring, we have the flexibility to get crystal clear on their needs and expectations to find the perfect support person or team. More importantly, we have the time to get support in place well before the owner’s feeling of being overwhelmed starts to threaten their business.”

“Sometimes, however, early hiring discussions simply aren’t possible,” she added. “Whether that’s because of a novel circumstance like the COVID-19 pandemic creating unprecedented and rapid growth or because growth occurred so gradually it didn’t become overwhelming until the business was already in the midst of it. In either case, efficiently finding quality support in the shortest time possible becomes the task. A partnership with a freelance recruiting platform like ResultsResourcing enables business owners to hire quickly — without adding the additional time-consuming task of finding that help to an already overloaded plate.”

#3. Expansion Is a Must, but Money Is Tight.

Hiring a freelancer is the best option when businesses must expand to meet growing demand, but money is tight or growth is uncertain (such as in times of recession).

“Freelancers carry less overhead than employees so they enable businesses to scale up or down as needed, without a large upfront investment or long-term financial commitment,” said Brubacher. “In fact, as long as expectations are clear, it doesn’t hurt to hire a freelancer well before expansion happens and things get overwhelmingly busy. While most freelancers are ready to jump into action from day one, creating a trusting work relationship is key. So, starting out by working together even just a few hours a week enables both the business owner and the freelancer to familiarize themselves with working together. That way, when things really ramp up, the business owner can feel comfortable handing work to someone they already know and trust.”

Are you looking to scale and/or competitively position your business? Register now to gain immediate access to our free resources and discover an array of insights on business growth, freelancing, outsourcing, and more.

ResultsResourcing blog

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