Small to medium business (SMB) owners all over the world are turning their visions into realities and the number of small businesses is growing. There are currently around 28 million small businesses in the United States, but many of them struggle with growing their business to the next level.

Scaling is a Big Challenge

Most entrepreneurs know how to work directly with their clients, how to sell their products or services, and what needs to be done to meet their day-to-day business objectives, but when it comes to hiring and growing - there’s a lot of questions and variables that must be considered.

How do you find people with the right skills? Where can you source quality talent? How can you accurately assess whether a candidate is actually qualified? What if a new hire doesn't work out? How much time and money will it take to find the right person for the job?

The Solution: Freelancers

The solution is much simpler than most people think. Tapping into a pool of talented freelancers is a flexible way to work with results-oriented people who are experts in specific areas.

Here are some of the top reasons working with freelancers is a smart way to grow a business:

• They’re available on-demand.
• They offer a flexible, cost-effective solution.
• They’re numerous and the field is growing (40% of the US workforce will be freelancing by 2020).
• They can help you scale up or down easily.
• They can help you offload non-core work which can help you spend more time working ON the business rather that IN it.
• They can support new business initiatives with ease.
• They can help you build value and differentiate your business.

Rather than hiring a single person to work across teams, roles, and tasks - SMBs can find a single, specialized freelancer who can help close talent gaps, execute with specific skills, or provide expertise. This can help small and medium sized businesses focus on scaling in a cost-effective and specialized way.

Save Big

Besides having a flexible workforce, working with freelancers allows SMBs to grow while saving money and time. When you hire a traditional, full-time employee, you typically spend money searching, interviewing, and training them. Most CEOs spend upwards of 11 hours and $1,500 simply on finding the employees they need.

Freelancers, on the other hand, offer agile talent—they get briefed on a specific project or issue, and because of their specialized skills, they can tackle it right away.

Sometimes SMBs just need to fill one position with an on-demand, short-term team member who can step in and handle everything with ease. In those situations, CEOs don’t want to have to go through the challenge of sourcing, training, or turning over employees.

Freelancers can fill a company’s needs short-term, long-term, or on a project basis. So whenever SMBs need to augment their core team’s area of expertise, they’ll find exactly what they need with a talented virtual freelancer.

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